Marketing Research case study Essay Example | Topics and Well Written Essays - 2000 words

Marketing Research case study - Essay Example The main purpose of research is to gather information that can be used to satisfy the needs and interests of the consumers profitably. It is imperative to gather as much information as possible about a market so that the marketers will be better positioned to be able to identify the factors that can give them competitive advantage over the other rival competitors. Market research is important as it seeks to create an environment that will give the organisation competitive advantage. 2. The management decision problem facing Wendy over their intention to expand to USA is that they may be over ambitious and fail to penetrate the market due to competition in the industry. It is a bit difficult to penetrate an industry and manage to sweep through the other established businesses entities already established without better marketing strategies than they will be using. For instance, McDonald’s uses cutting edge marketing strategies and this will be an uphill task for Wendy’s to easily surpass this performance given that they are just comfortable with their current performance which is even comparatively lower than that of the rival competitors. It has to be borne in mind that establishing a new business enterprise should not be rushed and there is need for proper plans to be put in place so as to ensure that there would be higher chances of surviving especially in a competitive environment. Launching a new product in the market is not always a guarantee that it will succeed but the need to be acquainted with market trends that are constantly changing. 3. The marketing research facing Wendy is that they are out of touch with their market since they are not venturing into something new by virtue of performing fairly in the market. It is pretty difficult to penetrate a market without knowledge about it. The problem is that when one does not have current knowledge about the interests of the customers, it can be a bit tricky since the chances of

Using dehumanizing terms that historically mean something else Research Paper

Using dehumanizing terms that historically mean something else - Research Paper Example Once people start using a word in a certain way the new usage becomes widespread and with time, becomes an official adaptation. Although the word has various meanings, it is usually within a similar concept. The word â€Å"queer† is one of the words used for various meanings today. The word has evolved over time. With every passing generation, a new interpretation of the word has risen. The Oxford dictionary states that the word can be used as an adjective to mean strange or odd, as a noun to mean Homosexual, or as a verb meaning spoil or ruin. However, the dictionary puts emphasis on the overall usage of the word as a homosexual reference. There is an observation of the reference in many cultures in the world over a long period. â€Å"In recent years, however, gay people have taken the word queer and deliberately used it in place of gay or homosexual, in an attempt, by using the word positively, to deprive it of its negative power (â€Å"Oxford University Press,† 1).† In historical reference of the homosexual population, the word was brought forth in a derogatory manner. In the British world, it indicates that someone or something has a peculiar characteristic about them. The 1980s was the point in which the use of the word, in the sense in question, arose. This caused a big stir within the gay and lesbian community. This led to the formation of an action organization in the 1990s at the grass root level in New York with the aim of fighting against the occurrence of Homophobia and preserving the right of gay and lesbian persons (Eaklor, 72). It is then that the group took ownership of the word â€Å"queer† as previously stated to transfer its use to a proud sense rather than its previous derogatory meaning. Therefore, the younger generation in the 21st century regards the word as an expression of open-mindedness with regard to same-sex attractions. The mainstream media has also adopted the usage of the term in the same sense. The